“The bitters are excellent for your liver, the gin is bad for you. They balance each other.” – Orson Welles
Liberally inspired by the original Negroni – more about it below – the Belgroni is the distilled essence of Belgium married with the history of this cocktail
While sourcing for the finest of 🇧🇪 Belgian ingredients, we stumbled upon the distillery of Biercée, that does not only distill one of the Belgium’s finest London dry gins, but also produces an exquisite sweet vermouth and THE only 🇧🇪 Belgian Bitter out there. And so the Belgroni was born
While the origins of Negroni are unknown, the most widely reported account is that it was first mixed in Florence, Italy, in 1919, at Caffè Casoni (formerly Caffè Giacosa), located on Via de’ Tornabuoni and now called Caffè Roberto Cavalli. Count Camillo Negroni concocted it by asking the bartender, Fosco Scarselli, to strengthen his favorite cocktail, the Americano, by adding gin rather than the normal soda water. The bartender also added an orange garnish rather than the typical lemon garnish of the Americano to signify that it was a different drink.
After the success of the cocktail, the Negroni family founded Negroni Distillerie in Treviso, Italy, and produced a ready-made version of the drink, sold as Antico Negroni 1919. One of the earliest reports of the drink came from Orson Welles in correspondence with the Coshocton Tribune while working in Rome on Cagliostroin 1947, where he described a new drink called the Negroni, “The bitters are excellent for your liver, the gin is bad for you. They balance each other.”